This text explores how capitalism and technological progress have reshaped consumption and production, creating a culture of constant novelty, disposability, and planned obsolescence. Once centered on basic needs, consumption now revolves around speed, repetition, and the illusion of uniqueness.
Packaging evolved alongside industrial growth—from natural to synthetic materials—contributing to environmental harm. Mass production favors quantity over quality, while media and advertising fuel a cycle of rapid desire and replacement.
Obsolescence has become a driving force in the capitalist system, where even waste is repurposed to sustain market demand. Recycling—of materials, styles, and even emotions—restores value through nostalgia, turning the expired into something seemingly new.
